Hosting an event — whether it’s a webinar, workshop, conference, or client appreciation dinner — is exciting. But getting people to RSVP? That’s where the real challenge begins. The secret? Make your invitation personal. When an invite feels like it was written just for the recipient (and not mass-blasted to a list of 2,000), people…

We’ve all been there: you send an important message, wait… and hear nothing back. Whether it’s a sales lead, a client waiting on a proposal, or a team member who missed a deadline — following up is critical. But keeping track of who needs a nudge (and when) can turn into a full-time job. With…

Cold email isn’t dead — it’s just done wrong most of the time. If your inbox is filled with “quick question” and “just following up again” emails from strangers who clearly didn’t do their homework, you know what we’re talking about. But when cold email is personalized, relevant, and well-timed? It works. With Google Sheets…