How to Use PostSheet for Collecting and Responding to Customer Feedback at Scale

Customer feedback is gold — if you know what to do with it.

It tells you what’s working, what’s broken, what people love, and what’s stopping them from coming back.
But collecting it is only half the battle. Responding to it? That’s where loyalty is built.

With Google Sheets + PostSheet, you can log, organize, and respond to feedback at scale — all with a personal touch that makes customers feel heard.

Let’s walk through the full loop.

💬 Why Feedback Follow-Up Matters More Than Surveys

Most companies send a form and never follow up.
That’s a missed opportunity.

✅ People want to feel heard
✅ Great feedback deserves acknowledgment
✅ Critical feedback deserves action
✅ Personal replies = surprise + delight

With PostSheet, you can do all of this — and make it look effortless.

📋 Step 1: Log Customer Feedback in Google Sheets

Whether from a form, NPS tool, support convo, or Zoom call — track it in a simple sheet:

NameEmailFeedback TypeRating / ScoreFeedback SummaryCustom Response NoteFollow-Up Link (Optional)
Jamie Wongjamie@email.comNPS Comment9“Love the simplicity!”Thank for the kind words + ask for a reviewlink.com/review-jamie
Alex Riveraalex@email.comBug ReportN/A“Email builder freezes often”Acknowledge bug + link to fix noteslink.com/changelog-emailfix

Optional columns: Feedback Date, Team Owner, Product Area, Response Sent?

✉️ Step 2: Write Two Follow-Up Templates in PostSheet

You can use one for positive feedback and one for constructive or critical feedback.

Positive Feedback Example:

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Subject: Thanks for the feedback, {{Name}}! 🙌

Hi {{Name}},

We just wanted to say thanks for your recent feedback:

> “{{Feedback Summary}}”

{{#Custom Response Note}}  

{{Custom Response Note}}  

{{/Custom Response Note}}

We’re so glad you’re enjoying the experience — and we’ll keep working to make it even better.

– [Your Team]

Constructive Feedback Example:

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Subject: Thanks for sharing your feedback, {{Name}}

Hi {{Name}},

We really appreciate you taking the time to share this:

> “{{Feedback Summary}}”

{{#Custom Response Note}}  

{{Custom Response Note}}  

{{/Custom Response Note}}

Feedback like this helps us improve — and we’re already working on it.

If you have any follow-up thoughts, just hit reply. We’re listening.

– [Your Team]

You can add a link to a changelog, feature request board, or product updates too.

🚀 Step 3: Send Thoughtful Replies at Scale with PostSheet

  1. Filter your sheet by new feedback (Response Sent = No)
  2. Segment by feedback type or score (e.g., NPS ≥ 8, bug reports, low scores)
  3. Connect to PostSheet
  4. Map fields: {{Feedback Summary}}, {{Custom Response Note}}, {{Follow-Up Link}}
  5. Preview and personalize each response
  6. Send, then mark Response Sent = Yes

You’ll be shocked how many people reply with “Wow, thanks for actually reading that.”

🔁 Bonus: Loop Feedback into Action

Build optional columns for:

  • ✅ “Bug Logged?”
  • 🧠 “Passed to Product?”
  • 📊 “Included in QBR?”
  • 💬 “Asked for Review?”
  • 📣 “Follow-Up Scheduled?”

PostSheet helps you close the loop — not just collect the data.

🧠 Use Cases for Feedback Responses

  • 📈 NPS surveys or onboarding surveys
  • 🛠️ Product feature requests
  • 💬 Live chat or email support feedback
  • 📚 Course or cohort retrospectives
  • 🧾 Cancellation or downgrade reasons
  • 🧑‍🏫 Instructor or mentor feedback loops

If someone shared their thoughts, PostSheet helps you respond meaningfully.

✅ Why PostSheet Makes Feedback Follow-Up Easy

ProblemPostSheet Solution
Feedback collected but not addressed✅ Respond personally in minutes
Hard to organize who said what✅ Use a structured feedback tracker
Repetitive manual emails✅ Merge fields + template logic
Missed chances to build loyalty✅ Thoughtful replies show you care
Tools too complicated or overkill✅ Just Sheets + PostSheet — fast + focused

You’ll turn your feedback pile into a loyalty engine.

💬 Final Thoughts: Don’t Just Collect Feedback — Close the Loop

Great brands don’t just listen.
They respond — quickly, personally, and with action.

PostSheet makes it easy to turn every piece of feedback into a moment that builds trust.

Try it free →
Close the loop on customer feedback with PostSheet

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