Surprise and delight.
That’s the magic of bonus content.
Whether it’s:
🎁 A resource pack for new subscribers
📚 A bonus lesson for top learners
📈 A toolkit for power users
💬 Exclusive access for loyal customers
The right bonus, delivered at the right time, can deepen engagement, improve retention, and turn casual users into raving fans.
With Google Sheets + PostSheet, you can deliver personalized bonus content at scale — without feeling automated or impersonal.
Let’s walk through how to set it up.
🎁 Why Bonus Content Works
People love feeling like they’re getting:
✅ Extra value
✅ Something exclusive
✅ A surprise that’s “just for them”
✅ Recognition for their engagement
And when the content is relevant and personalized, it drives:
✅ Higher product usage
✅ Better word-of-mouth
✅ Increased loyalty
✅ More upgrades, referrals, and love
📋 Step 1: Create a Bonus Content Delivery Sheet in Google Sheets
Track who’s eligible and what they should get:
| Name | Segment | Bonus Type | Reason for Gift | Bonus Link | Custom Note | |
| Jamie Wong | jamie@email.com | Power User | Advanced Templates | Created 10+ reports | link.com/jamie-bonus | “You’ve been crushing it!” |
| Alex Rivera | alex@email.com | First-Time Buyer | Welcome Bundle | New customer last week | link.com/alex-welcome | “Excited to have you here!” |
Optional: signup date, usage level, referral count, NPS score
✉️ Step 2: Write a Thoughtful Bonus Email in PostSheet
Make it feel like a reward — not a generic blast.
Example:
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Copy
Subject: A little something for you 🎁
Hi {{Name}},
Just wanted to say thanks — and share a little something we thought you’d love.
Because {{Reason for Gift}}, we’re sending you:
**{{Bonus Type}}**
🎉 Download your bonus here → {{Bonus Link}}
{{#Custom Note}}
P.S. {{Custom Note}}
{{/Custom Note}}
No strings attached. Just a thank you from our team to you.
– [Your Team]
Short, warm, and feels like it came from a human. That’s the goal.
🚀 Step 3: Send or Schedule Bonus Drops in PostSheet
Once your sheet is ready:
- Filter by eligibility criteria (e.g. “Power User,” “First Purchase,” “High NPS”)
- Connect your spreadsheet to PostSheet
- Map fields like {{Bonus Type}}, {{Bonus Link}}, {{Reason for Gift}}
- Preview your messages (and add a little ✨ if you like)
- Send — or schedule for a specific reward drop date
You can tag each row with “Sent” and timestamp it for easy tracking.
🔁 Bonus: Automate It as an Ongoing Experience
Use PostSheet to send recurring “surprise and delight” campaigns:
- 🏆 Weekly “top user” rewards
- 💬 “We noticed you’ve been active — here’s something extra”
- 🧠 “You crushed this course — next level unlocked”
- 💌 “Your 1-year anniversary? Bonus time.”
Just update your sheet weekly and send!
🧠 Smart Bonus Delivery Use Cases
- 🧑💻 SaaS tools rewarding power users
- 🛍️ Ecommerce loyalty or post-purchase value
- 🧾 Course creators delivering bonus lessons
- 📚 Newsletters dropping exclusive content
- 🧑🤝🧑 Community programs offering top contributor rewards
- 🧠 Coaches or consultants adding value between sessions
If it feels good to get — PostSheet helps you deliver it better.
✅ Why PostSheet Makes Bonus Content Delivery Simple (and Special)
| Problem | PostSheet Solution |
| Generic “bonus” emails go ignored | ✅ Personalize every detail |
| Sending one-off bonuses is slow | ✅ Send in bulk, still feels 1:1 |
| Hard to manage who gets what | ✅ Sheet-based tracking and filtering |
| No easy way to scale appreciation | ✅ Automate without losing the magic |
| Bonus delivery buried in other tools | ✅ Just Sheets + PostSheet — fast & fun |
Turn a spreadsheet into a loyalty machine.
💬 Final Thoughts: Surprise, Delight, Repeat
Bonus content isn’t just about freebies — it’s about showing people you see them.
With PostSheet, you can deliver thoughtful, timely gifts that feel special — and make your brand unforgettable.
Try it free →
Send your first bonus content drop with PostSheet
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