How to Use PostSheet to Send Automatic Webinar or Workshop Follow-Ups

You ran the webinar. The attendees showed up.
Now what?

Post-event follow-ups are where the real value happens — turning attendance into action, leads into conversations, and content into conversion.

But let’s be honest: writing dozens (or hundreds) of follow-up emails manually? Not gonna happen.

With Google Sheets + PostSheet, you can send personalized follow-up emails after your webinars, workshops, or live events — complete with recording links, resources, and next steps — without lifting more than a few fingers.

Here’s how to make follow-up a breeze (and never forget anyone again).

🧠 Why Follow-Ups Are Where the Magic Happens

✅ They reinforce your message
✅ Drive additional engagement
✅ Capture the momentum of the event
✅ Help you segment interest for future offers
✅ Close more deals and build more trust

The event is the start of the relationship — your follow-up makes it stick.

📋 Step 1: Set Up Your Webinar Attendance Sheet

Pull from your registration form or webinar platform (Zoom, WebinarJam, etc.), and structure it like this:

NameEmailAttended?Event NameWatch Link / ReplayCustom CTAEvent Date
Jamie Wongjamie@email.comYesCold Outreach Tipslink.com/replay-jamieBook a strategy call2025-05-07
Alex Riveraalex@email.comNoCold Outreach Tipslink.com/replay-alexWatch the replay here2025-05-07

Optional: Role, Company, Lead Score, Follow-Up Type (Attended vs. Missed)

✉️ Step 2: Create Two Follow-Up Email Templates in PostSheet

You’ll likely want one for attendees and one for no-shows.

Attended Version:

css

Copy

Subject: Thanks for joining {{Event Name}} 🙌

Hi {{Name}},

Thanks so much for joining us for **{{Event Name}}** on {{Event Date}} — great to have you with us.

Here’s the replay, in case you want to revisit it or share it:  

👉 {{Watch Link / Replay}}

{{#Custom CTA}}  

Next step: {{Custom CTA}}  

{{/Custom CTA}}

Let us know if you have any feedback or questions — always happy to chat.

– [Your Team]

Missed Version:

css

Copy

Subject: You missed {{Event Name}} — here’s the replay 🎥

Hi {{Name}},

We missed you at **{{Event Name}}**, but good news — we’ve got the full replay ready for you here:  

👉 {{Watch Link / Replay}}

{{#Custom CTA}}  

We’d love for you to {{Custom CTA}} when you have a chance.  

{{/Custom CTA}}

Let us know if you’d like to attend the next one live!

– [Your Team]

🚀 Step 3: Send With PostSheet Based on Attendance

Once your data is ready:

  1. Filter your sheet by Attended? = Yes and send that group first
  2. Then filter for Attended? = No and send the second template
  3. Connect your sheet to PostSheet
  4. Map your merge fields ({{Event Name}}, {{Watch Link / Replay}}, etc.)
  5. Preview, personalize, and send in minutes

Bonus: track response or follow-up in your sheet with a column like “Next Step Taken.”

🔁 Bonus: Add Timed Sequences

You can follow up again with:

  • 🗓️ “Just checking in — thoughts on the event?”
  • 🎯 “Want a custom walkthrough?”
  • 📥 “New resources based on your interest in {{Event Name}}”
  • 📊 “Survey or feedback form for event improvement”

Build a lightweight campaign — no automation tool needed.

🧠 Great Webinar Follow-Up Use Cases

  • 📈 B2B marketing webinars → schedule demos
  • 🧑‍🏫 Course previews → nudge signups
  • 🤝 Partner events → drive referrals
  • 🛠️ Product showcases → support adoption
  • 🧑‍💻 Customer education series → share docs or tutorials
  • 🧾 Internal training sessions → recap + links

Wherever people learn something from you — follow up with something useful.

✅ Why PostSheet Makes Event Follow-Ups Easy (and Effective)

ProblemPostSheet Solution
Forgetting to follow up after events✅ Filter and schedule in one go
Generic emails that feel automated✅ Merge fields make it feel 1:1
Needing two messages (attended/missed)✅ Conditional templates built in
Too many tools for simple outreach✅ Just use Sheets and PostSheet
Wanting to scale personal touch✅ Preview and personalize easily

It’s a powerful way to turn interest into impact — fast.

💬 Final Thoughts: Don’t Let the Momentum Fade

People showed up for a reason.
With PostSheet, you can meet them where they are — with a message that makes them want to keep the conversation going.

Try it free →
Send your next webinar follow-ups with PostSheet

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