How to Use PostSheet for Rapid A/B Testing of Cold Outreach Templates

Cold outreach isn’t just a numbers game — it’s a messaging game.

The difference between a 1% reply rate and a 10% reply rate? Often, it comes down to what you say and how you say it.

With Google Sheets + PostSheet, you can quickly A/B test different cold outreach templates — and still send emails that feel totally personal. No fancy tools, no clunky CRMs, just fast, data-driven email experimentation.

Let’s break it down.

🎯 Why A/B Testing Your Cold Outreach Matters

If you’re doing outbound sales, partnerships, recruiting, or networking, your emails should always be improving.

A/B testing helps you:

✅ Find what language actually works
✅ Tailor tone to the right audience
✅ Spot subject lines that get opens
✅ Improve replies over time
✅ Learn faster — without guessing

PostSheet makes it super simple to test 2 (or 10) versions of your messaging… and still keep it personal.

📋 Step 1: Build Your Cold Outreach Sheet

Track all the info you need — plus the variable that controls which template each person gets.

Name	Email	Company	Job Title	Industry	Template Variant	Custom Line
Jamie Wong	jamie@email.com	Acme Co.	Head of Product	SaaS	A	Loved your recent launch!
Alex Rivera	alex@email.com	Bolt Studio	Growth Lead	Design	B	Big fan of your rebrand.

Optional: Location, LinkedIn, Persona Type, Outreach Status

📝 Step 2: Create Two (or More) Templates in PostSheet

Use conditional logic to swap messaging based on the Template Variant column.

Example:

Subject: {{Company}} × smarter {{Industry}} growth?

Template A:

css

Copy

Hi {{Name}},

Saw what you’re doing at {{Company}} in the {{Industry}} space — super sharp.

We’ve been working with a few teams in a similar spot and thought you might be open to something like this:

Would it be crazy to compare notes for 10 minutes?

– [Your Name]

Template B:

python

Copy

Hi {{Name}},

Quick idea that might help {{Company}} grow faster in {{Industry}} — especially with what you’re leading on the {{Job Title}} side.

We built something pretty simple that teams like yours are trying.

Want me to send over details?

– [Your Name]

You can easily test tone (friendly vs. formal), CTA (soft vs. direct), or structure (short vs. detailed).

🚀 Step 3: Send Your A/B Test Campaign with PostSheet

Once your sheet is ready:

Connect your sheet to PostSheet
Use conditional blocks to vary email copy by Template Variant
Map all your fields — Name, Company, Job Title, etc.
Preview every message
Send, then tag each row as “Sent” (or log opens/replies in a separate tool)

💡 Want to do multivariate testing? Add more template versions or test one sentence at a time.

📊 Bonus: Track Results in Your Sheet

After sending, track:

Replies (Yes / No / Not Yet)
Open Rate (via Gmail tracker or extension)
Meeting Booked (✅ or ❌)
Notes or Objections

You’ll start seeing patterns fast — and know which version deserves to scale.

🧠 A/B Testing Ideas to Try

Subject lines (curiosity vs. direct ask)
First sentence (name-drop vs. benefit-led)
CTA (“Want to chat?” vs. “Want me to send info?”)
Message length (3 lines vs. 6 lines)
Tone (friendly vs. formal)
Custom insert (“Saw your talk…” vs. “Loved your product…”)

The only way to improve is to test. And the easiest way to test is with PostSheet.

✅ Why PostSheet Is Built for Cold Outreach Testing

Challenge	PostSheet Solution
Testing 2+ templates manually	✅ Conditional logic built in
Making messages feel personal	✅ Merge fields for custom context
Rewriting emails every time	✅ Save & reuse templates, just update rows
Logging who got what	✅ A/B columns in your Sheet
Tired of CRM “email builder” bloat	✅ Just Sheets + email. Simple and fast.

You can get experimental — without feeling technical.

💬 Final Thoughts: Send Smart. Learn Fast.

The best outreach isn’t about working harder — it’s about learning faster.

With PostSheet, you can test your ideas in real conversations, send with confidence, and iterate like a growth team.

Try it free →
Start your next cold outreach test with PostSheet