How to Use PostSheet to Send Personalized Product Update Emails

Your product is evolving — fast.

You’re shipping new features, fixing bugs, improving UX. But if your users don’t know what’s changed (or how it helps them), they won’t engage.

That’s where Google Sheets + PostSheet comes in: a fast, no-fuss way to send tailored product update emails based on who your users are and how they use your product.

No need for a product marketing platform. Just a spreadsheet and a clean, personal message.

Let’s break it down.

🛠️ Why Product Update Emails Matter (When Done Right)

Most product emails get ignored because they’re:

❌ Generic
❌ Irrelevant
❌ Poorly timed

But great product update emails are:

✅ Personalized
✅ Focused on what they care about
✅ Connected to behavior or plan
✅ Short, actionable, and helpful

With PostSheet, you can finally send the kind of updates users appreciate — and actually read.

📋 Step 1: Build Your Product Update Sheet

Create a list of users who should hear about the update — and include key personalization fields.

NameEmailPlan TypeKey Feature UsedUpdate SummaryCustom Tip / CTAUpdate Link
Jamie Wongjamie@email.comProScheduling ReportsNow supports time zones!Try setting a default timelink.com/jamie-update
Alex Riveraalex@email.comFree TrialEmail TemplatesMore layout options addedCheck out the new gallerylink.com/alex-update

Optional: product version, usage activity, role, account owner, region

✉️ Step 2: Create a Personalized Product Update Email in PostSheet

Make it feel like it was written for them — not “all users.”

Example:

css

Copy

Subject: New updates to {{Key Feature Used}} 🔧

Hi {{Name}},

We’ve just made an improvement to **{{Key Feature Used}}** — and we think you’re going to love it.

🆕 {{Update Summary}}

👉 Check it out: {{Update Link}}

{{#Custom Tip / CTA}}  

P.S. {{Custom Tip / CTA}}  

{{/Custom Tip / CTA}}

As always, let us know if you have feedback — we’re building this with you.

– [Your Product or Customer Team]

You can tweak tone depending on plan type or engagement level.

🚀 Step 3: Send Product Updates with PostSheet

Here’s the simple workflow:

  1. Filter your sheet by feature, segment, or plan
  2. Connect to PostSheet
  3. Map merge fields like {{Key Feature Used}}, {{Update Summary}}, {{Update Link}}
  4. Preview every message — make small edits as needed
  5. Send right away or schedule for a feature launch

You’ll get the reach of a campaign with the feel of a personal note.

🔁 Bonus: Send Updates Based on Usage or Tier

Use conditional logic or sheet filters to customize messages like:

  • “You haven’t used this feature yet — here’s what’s new”
  • “Your favorite tool just got better”
  • “New upgrade just for {{Plan Type}} users”
  • “You asked, we shipped: {{Update Summary}}”

You can even follow up with a quick tutorial link or support article.

🧠 Product Update Use Cases That Shine

  • 🧑‍💻 Feature launches or enhancements
  • 🐞 Bug fixes or system improvements
  • ⚡ Performance or UX upgrades
  • 🎁 Free tool or template drops
  • 💼 Tier-specific improvements
  • 📱 Mobile app or integration updates

Keep your users informed and engaged — the easy way.

✅ Why PostSheet Is Perfect for Product Comms

ProblemPostSheet Solution
Generic update blasts✅ Personalize by plan, behavior, usage
Hard to scale small updates✅ Use filters and templates in Sheets
Teams not using a product newsletter✅ Easy one-off or recurring campaigns
Need better user education✅ Add links to docs, videos, or tips
Different features for different users✅ Send only what’s relevant

Better product communication = better retention.

💬 Final Thoughts: Keep Users in the Loop (Without Bugging Them)

Product updates don’t have to be noisy.
With PostSheet, they can be helpful, relevant, and actually appreciated.

You keep building — and we’ll help you spread the word.

Try it free →
Send your next product update with PostSheet

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