Your sales team needs to move fast.
They need updated decks, one-pagers, case studies, competitor guides, onboarding docs — and they need them personalized, current, and easy to access.
But constantly sending materials manually? It’s messy. It’s slow. And it doesn’t scale.
With Google Sheets + PostSheet, you can automate the creation and delivery of personalized sales enablement materials — so your reps have exactly what they need, when they need it.
Let’s break down how.
🏹 Why Sales Enablement Needs to Be Fast, Not Fancy
Every minute your reps spend digging for content is a minute they’re not closing deals.
Automated enablement helps you:
✅ Keep content aligned and up to date
✅ Deliver the right materials at the right stage
✅ Tailor resources by industry, persona, or territory
✅ Make onboarding smoother for new reps
✅ Scale consistency without slowing down
PostSheet helps you make that happen with one spreadsheet and a few clicks.
📋 Step 1: Create a Sales Enablement Tracker in Google Sheets
You can create one tab per use case — or manage it all in one.
| Rep Name | Region | Persona Focus | Use Case / Need | Recommended Materials | Asset Link | |
| Jamie Wong | jamie@email.com | West Coast | SaaS Startups | Competitive Pitching | Slide deck, PDF, battlecard | link.com/jamie-pack |
| Alex Rivera | alex@email.com | East Coast | Fintech | New Rep Onboarding | Playbook, product overview, FAQ | link.com/alex-onboard |
Optional columns: product line, pipeline stage, team, preferred format (PDF, link, slide), urgency level
📄 Step 2: Build a Smart Email Template in PostSheet
Here’s one that works for both enablement delivery and internal updates:
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Subject: Your {{Use Case / Need}} Materials Are Ready 📦
Hi {{Rep Name}},
Here are the enablement materials we prepped for you based on your focus on **{{Persona Focus}}** and current need: **{{Use Case / Need}}**.
👉 Download: {{Asset Link}}
📁 Contents: {{Recommended Materials}}
Let us know if you need anything tailored — or if something’s missing!
– [Sales Enablement / Ops Team]
Add conditional content for new reps, regional teams, or special playbooks.
🚀 Step 3: Send Regular Drops or On-Demand Packs
In PostSheet:
- Filter your sheet by Use Case / Need, Region, or Stage
- Map fields like {{Rep Name}}, {{Asset Link}}, and {{Recommended Materials}}
- Preview each email
- Send immediately — or schedule regular weekly drops
You can also tag assets by quarter or campaign (e.g. “Q2 Promo Materials”) for easy reuse.
🔁 Bonus: Power Sales Enablement Onboarding
- Auto-send materials when a new rep is added to your sheet
- Include links to tools, product docs, past demos, or templates
- Schedule day-by-day onboarding emails with PDFs attached
- Track completions or content opened (if using tools like DocSend or tracking links)
You can even CC team leads or managers for accountability.
🧠 Great Use Cases
- 📚 New hire onboarding sequences
- 🧾 Product launch materials to field teams
- 🧠 Persona-specific pitch decks
- ⚔️ Competitive battlecards or objection-handling docs
- 🔄 Quarterly refreshes on pricing, positioning, or roadmap
- 🛠️ Enablement content for channel or partner reps
It’s like a sales content assistant that runs in the background.
✅ Why Sales Ops Teams Love PostSheet
| Challenge | PostSheet Solution |
| Sending 1:1 enablement manually | ✅ Bulk-send personalized messages |
| Keeping everyone updated | ✅ Schedule regular refreshes |
| Customizing by persona/region | ✅ Merge fields adapt per rep |
| Delivering assets consistently | ✅ No missed emails or outdated links |
| Supporting reps at scale | ✅ One workflow, unlimited usage |
No portals, no new logins, no waiting.
🎯 Final Thoughts: Help Reps Sell Smarter, Not Slower
Your team wants to win. Give them the tools to do it — without asking them to dig through Drive folders or Slack threads.
PostSheet helps you automate and personalize enablement materials in a way that feels thoughtful, timely, and efficient.
Try it free →
Start sending smarter sales enablement with PostSheet
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