You just wrapped a conference. You met incredible people. You scanned badges, swapped cards, jotted down notes.
Now comes the hard part: following up — personally, and at scale.
With Google Sheets + PostSheet, you can send tailored, thoughtful follow-ups to everyone you connected with — in a way that feels 1:1, not spammy.
Let’s walk through how to turn those post-event lists into real relationships (and real revenue).
🎟️ Why Event Follow-Up Matters
Conferences and events are all about connection. But if you don’t follow up within a few days:
- People forget who you are
- Warm leads go cold
- Intros, demos, or partnerships never happen
- You lose all that momentum
PostSheet helps you follow up while the conversations are still fresh — without writing 100 individual emails.
📋 Step 1: Organize Your Contacts in a Google Sheet
Most events give you a lead list or export — or maybe you keep notes in a badge scanner app or Notion.
Format your data like this:
| Name | Company | Job Title | Context / Notes | Follow-Up Type | |
| Jamie Wong | jamie@email.com | Acme Co. | Head of Product | Chatted about onboarding tools | Book Demo |
| Alex Rivera | alex@email.com | Bolt Studio | Marketing Manager | Interested in audit & strategy | Send Resource |
You can also include:
- Day you met
- Booth visited
- Product interest
- Stage (Lead, Partner, Media, etc.)
📝 Step 2: Create a Personalized Follow-Up Template in PostSheet
Now write a message that’s warm, relevant, and actionable — not generic.
Example:
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Copy
Subject: Great meeting you at {{Event Name}} 🙌
Hi {{Name}},
It was great connecting at {{Event Name}}! I enjoyed chatting about {{Context / Notes}} and learning more about what you’re doing at {{Company}}.
Based on our convo, I thought you might find this helpful: [Insert resource link, demo scheduler, or next step].
Let me know if you’d like to continue the conversation — happy to share ideas or set up a quick call.
Talk soon,
[Your Name]
It’s short, simple, and feels human — even if you’re sending 200 at once.
🚀 Step 3: Launch Your Follow-Up Campaign in PostSheet
- Connect your Google Sheet
- Map fields like {{Name}}, {{Company}}, and {{Context / Notes}}
- Add optional logic based on Follow-Up Type (e.g., different links or asks)
- Preview every message — customize a few manually if needed
- Send or schedule for the next business day
✅ Fast
✅ Personal
✅ No CRM gymnastics required
🔁 Bonus: Create Sequences for Different Segments
Use the same campaign to send different follow-ups based on type:
- Leads → Invite to book a demo
- Partners → Share a partnership deck
- Press / Media → Offer a quote or press kit
- Speakers / Panelists → Share appreciation or ideas
- Recruiting prospects → Follow up on career conversations
One spreadsheet. One campaign. Infinite variations.
🧠 Tips for Better Event Follow-Up
- Send within 48–72 hours if possible
- Mention where you met or what you talked about
- Keep it brief — no paragraphs
- Include a low-friction CTA (e.g. “Reply yes,” “Pick a time,” “Grab this resource”)
- Update your sheet with a “Replied” column to track follow-through
✅ Final Thoughts: Don’t Let Warm Leads Go Cold
Conferences are expensive. Booths, travel, swag, time — all of it adds up.
Make the most of that investment by following up fast and well. With PostSheet, you can turn your event spreadsheet into personalized outreach in minutes.
Try it free →
Start your first post-event follow-up with PostSheet
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