How to Use PostSheet for Personalized Webinar Follow-Up

Hosting a webinar is a great way to engage your audience — but the real magic happens after the event.

That’s where your follow-up strategy can either spark conversations, book demos, or close deals… or just get lost in inboxes with a generic “Thanks for attending!”

With Google Sheets + PostSheet, you can send hyper-personalized, post-webinar emails — fast, automated, and at scale.

Let’s break down exactly how to do it.

🎯 Why Webinar Follow-Up Matters So Much

Most people who attend your webinar won’t convert on the spot — and that’s okay.

The follow-up is your chance to:

✅ Deliver value (slides, replays, bonus links)
✅ Start meaningful conversations
✅ Book meetings or trials
✅ Get feedback
✅ Keep your brand top-of-mind

Personalizing that follow-up can double your response rate.

📋 Step 1: Build a Webinar Attendance Sheet

Whether you use Zoom, Demio, Hopin, Google Meet, or something else — export your attendee data into a Google Sheet.

Here’s a simple format:

NameEmailAttended LiveWatched RecordingCompanyJob TitleWebinar NameReplay Link
Jamie Wongjamie@email.comYesNoAcme Co.Head of ProductScaling with AIlink.com/replay-jamie
Alex Riveraalex@email.comNoYesBolt StudioMarketing LeadScaling with AIlink.com/replay-alex

Optional columns: Questions asked, Poll answers, CTA clicked, Demo interest, etc.

📝 Step 2: Write Your Follow-Up Template in PostSheet

Use merge tags to customize the experience based on whether they attended, their company, and their role.

Example template:

yaml

Copy

Subject: Great having you at {{Webinar Name}} 🙌

Hi {{Name}},

Thanks so much for signing up for {{Webinar Name}}. {{#Attended Live}}It was great having you there live!{{/Attended Live}}{{^Attended Live}}No worries if you missed it — here’s the recording: {{Replay Link}}{{/Attended Live}}

Since you’re leading {{Job Title}} at {{Company}}, I thought you might find this extra resource helpful too: [Insert relevant link]

Let me know if you’d like to chat about how this applies to your team.

– [Your Name]

One template. Multiple variations. Truly personal.

🚀 Step 3: Launch the Campaign with PostSheet

  1. Create a new campaign in PostSheet
  2. Connect your Google Sheet
  3. Map each tag ({{Name}}, {{Replay Link}}, {{Company}}, etc.)
  4. Use conditional logic for personalized sections
  5. Preview every email (PostSheet shows you exactly what’s going out)
  6. Hit send — or schedule for a few hours after the event ends

Boom. Personalized webinar follow-up, done in minutes.

🔁 Bonus: Set Up Automated Follow-Up Rounds

  • Day 1: Replay link + thank you
  • Day 3: “Did you get a chance to watch?” reminder
  • Day 5: Offer to book a quick chat or demo

Just update your spreadsheet with follow-up stage or date, and run another PostSheet campaign when it’s time.

💼 Great for B2B and B2C Webinars

  • 📈 SaaS demos → Book more trials or sales calls
  • 🎓 Educational content → Share slides + feedback forms
  • 💼 HR or internal sessions → Send recaps + action items
  • 📣 Marketing events → Promote related offers or services
  • 🛍️ Product launches → Follow up with exclusive discounts

Whether your goal is education, lead gen, or conversion — follow-up is where it happens.

🧠 Tips for Better Webinar Follow-Up

  • Include a clear CTA (reply, book a call, download something)
  • Use conditional blocks to change the message based on attendance
  • Add UTM parameters to links for tracking in your CRM or analytics
  • Keep your spreadsheet clean — filter only active leads for follow-up
  • Say something specific about the webinar to show this isn’t a mass blast

✅ Final Thoughts: Don’t Waste a Great Webinar

You already put in the work to run a great event — don’t let that momentum die in a boring “Thanks for attending” email.

With PostSheet, you can follow up faster, smarter, and more personally — all using the data you already have.

Try PostSheet for your next webinar →
Start your first follow-up campaign

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