Use PostSheet to Send Personalized Surveys or Feedback Requests

Want better responses to your surveys? Stop sending generic mass emails.

Whether you’re collecting customer feedback, user research, employee input, or event reviews — the key to higher engagement is personalization.

With Google Sheets + PostSheet, you can send custom, targeted survey invites that feel like a 1:1 email — even if you’re reaching out to hundreds of people.

Here’s how to use PostSheet to make your feedback requests more personal, more professional, and way more effective.

Why Personalized Surveys Perform Better

We’ve all ignored those “Dear customer, please take our survey” messages.

But when someone gets an email that says “Hi Sarah, we’d love your feedback on the SEO project we wrapped last week” — they’re more likely to respond.

✅ Feels human, not automated
✅ Reminds them why their input matters
✅ Increases open and click-through rates
✅ Builds trust and loyalty
✅ Creates better, more relevant feedback

PostSheet helps you do that — automatically, and at scale.

Use Cases for Personalized Survey Outreach

📊 Customer satisfaction (CSAT/NPS)
🎓 Student feedback on courses or instructors
💼 Employee experience check-ins
📦 Post-purchase product reviews
🎉 Event surveys or speaker feedback
🔍 User research recruitment

Basically: if you want honest input, personalized outreach makes a huge difference.

Step 1: Build Your Survey Contact Sheet

In Google Sheets, create a list of people you want to reach out to — and what you want to reference in the message.

Name	Email	Project / Event	Date Completed	Survey Link
Jamie Wong	jamie@email.com	SEO Audit	2025-03-30	survey.link/jamie
Alex Rivera	alex@email.com	Product Training	2025-03-28	survey.link/alex

You can generate the Survey Link field manually or programmatically (e.g. using a form tool like Tally, Google Forms, or Typeform).

Step 2: Write Your Email Template in PostSheet

Use merge tags to personalize the message based on the project, product, or service.

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Subject: Quick feedback on {{Project / Event}}?

Hi {{Name}},

Thanks again for taking part in {{Project / Event}} on {{Date Completed}}. We’d love your thoughts — it’ll only take 2 minutes.

Here’s your personal survey link: {{Survey Link}}

Your feedback helps us improve and serve you (and others!) even better.

Thanks in advance,

[Your Name]

You can tailor tone and format based on your audience (clients vs. employees vs. users).

Step 3: Launch the Survey Campaign with PostSheet

Start a new campaign
Connect your survey contact spreadsheet
Match fields like {{Name}}, {{Project / Event}}, {{Survey Link}}
Preview messages to confirm accuracy and formatting
Send immediately, or schedule based on the completion date

This is perfect for:

Weekly follow-ups for completed services
End-of-event survey rollouts
Monthly pulse checks with staff or users

Optional: Add Follow-Ups for Non-Responders

Track responses using a separate column (Survey Completed?) and set PostSheet to send a follow-up 3–5 days later to anyone who hasn’t filled it out.

“Just wanted to gently remind you about our quick feedback form — we’d really appreciate your input!”

Consistent, polite reminders = higher completion rates.

Bonus: Generate PDFs or Thank-You Notes Automatically

Once someone completes a survey, update your sheet and trigger a second PostSheet campaign:

“Thanks for your feedback, here’s a free resource.”
“You’ve been entered into our giveaway — we’ll be in touch!”
“Here’s your personalized certificate of participation.”

All sent in seconds.

Why PostSheet Works for Feedback Campaigns

✅ More personalized than generic email tools
✅ Easier than Zapier chains or email sequences
✅ Looks like you wrote it yourself
✅ Sends from your actual email address
✅ Easily filters and segments via Google Sheets

It’s the simplest way to run survey campaigns that feel high-touch without the heavy lift.

Final Thoughts: Better Surveys Start with Better Emails

If you want great feedback, start with a great ask.

With PostSheet, you can make every feedback request feel like a personal invitation — leading to more responses, more insights, and better relationships.

Try PostSheet free →
Send your next survey with PostSheet