How to Use PostSheet for Cold Email Campaigns

Cold email isn’t dead — it’s just done wrong most of the time.

If your inbox is filled with “quick question” and “just following up again” emails from strangers who clearly didn’t do their homework, you know what we’re talking about.

But when cold email is personalized, relevant, and well-timed? It works.

With Google Sheets + PostSheet, you can create and send personalized cold email campaigns at scale — without spamming, and without writing the same message over and over.

Let’s break down how to do it right.

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Why Use PostSheet for Cold Email?

Because most cold email tools feel… cold. They’re expensive, overly complex, and often make your emails look like mass blasts.

PostSheet changes that. It lets you:

✅ Send from your real email account (like Gmail or Outlook)
✅ Personalize every message using data from your spreadsheet
✅ Preview and control every single email before it goes out
✅ Stay out of spam folders by looking like a true 1:1 message
✅ Skip the complicated setup — it’s all no-code

Perfect for founders, sales teams, freelancers, agencies, or anyone doing outbound.

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Step 1: Build a Lead List in Google Sheets

Create a spreadsheet with the info you’ll use to personalize your messages.

First Name	Email	Company	Role	Pain Point
Jane	jane@acme.com	Acme Co.	Head of Ops	Wasting time on manual work
Mike	mike@bolt.com	Bolt Tech	CTO	Need faster onboarding

This can come from LinkedIn, website forms, event lists, or any other lead gen method.

The more relevant data you add, the more personal your email can feel.

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Step 2: Write a Cold Email Template in PostSheet

You want your email to sound like it was written just for the person reading it.

Here’s an example:

css

Copy

Subject: Idea for {{Company}}’s {{Role}} team

Hi {{First Name}},

I came across {{Company}} and noticed {{Pain Point}} might be a challenge you’re tackling.

We help teams like yours simplify things using Google Sheets + automation — no code needed.

If it’s relevant, happy to share how we helped a similar company.

Worth a quick look?

– [Your Name]

Simple. Conversational. Not salesy.

You can also create multiple variations and run A/B tests by adding columns like Subject Line or CTA Variant.

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Step 3: Launch Your Campaign in PostSheet

1. Create a new campaign
   
2. Select your Google Sheet
   
3. Map each column to the tags in your template
   
4. Preview your emails (PostSheet shows you every single one)
   
5. Send in batches, or schedule sends throughout the day/week
   

PostSheet sends from your connected inbox, so each email looks natural and personal — just like you typed it out yourself.

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Step 4: Track Engagement and Iterate

PostSheet gives you open and click tracking so you can monitor:

• Who’s opening
  
• Who’s clicking
  
• Which messages are getting replies
  

From there, update your sheet, tweak your messaging, and keep refining.

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Cold Email Best Practices (That Actually Work)

✅ Keep it short — 3-5 sentences is plenty
✅ Make it about them, not you
✅ Ask a question — give them a reason to respond
✅ Avoid spammy phrases like “Act now!” or “Free!!!”
✅ Don’t send 500 emails in one go — warm up your inbox with 25–50/day
✅ Follow up 2–3 times (PostSheet makes that easy too)

And remember: the goal of cold email isn’t to close — it’s to start a conversation.

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PostSheet vs. Other Cold Email Tools

Feature	PostSheet	Traditional Tools
Send from real email account	✅ Yes	❌ Usually not
Fully customizable templates	✅ Yes	✅ Yes
Easy spreadsheet integration	✅ Instant	⚠️ Sometimes
No-code, no setup required	✅ Yes	❌ Often technical
Pricing	✅ Affordable	❌ Expensive plans

PostSheet is perfect if you want simplicity, personalization, and total control — without the learning curve.

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Final Thoughts: Cold Email That Doesn’t Feel Cold

Cold outreach doesn’t have to be impersonal or pushy. With the right message, the right data, and the right tool, you can start conversations that actually go somewhere.

PostSheet helps you scale cold email without losing the human touch — so you can focus on building real relationships (and closing real deals).

Ready to test your first cold email campaign?
Start sending with PostSheet →