If you’ve ever received an email that says “Hey {{First Name}}, here’s a deal just for you!” — and your actual name wasn’t filled in — you know how not to do personalized offers.
But when done right, personalized promotions feel tailored, relevant, and valuable. They get opened, clicked, and acted on.
The best part? You don’t need an expensive email platform or eCommerce engine to pull this off. With Google Sheets + PostSheet, you can send high-converting, personalized offers at scale, without writing a single line of code.
Here’s how.
Why Personalized Offers Perform Better
Generic blasts like “20% OFF EVERYTHING!” might work once… but they don’t build relationships.
Personalized offers do. Because they’re:
✅ Based on what someone has actually bought, viewed, or signed up for
✅ Sent at the right time (not just when your promo calendar says so)
✅ More likely to feel like a recommendation, not a pitch
And the numbers back it up:
- Personalized promotions see up to 6x more conversions than generic ones
- Click-through rates improve by 2x or more when using tailored content
- Consumers are 80% more likely to buy from brands that offer personalized experiences
Common Use Cases
You can personalize just about any kind of offer:
- 🎁 Product discounts based on past purchases
- 🔁 Upsells or renewals tied to subscription timing
- 📦 Cart abandonment follow-ups
- 🛍️ Seasonal promos by segment (VIPs, new customers, etc.)
- 🧪 A/B tested offers with dynamic pricing or urgency
And it’s all powered by your spreadsheet.
Step 1: Build Your Offer List in Google Sheets
Start by organizing your customer or lead data.
| First Name | Last Purchase | Product Category | Offer Code | Discount | |
| sarah@example.com | Sarah | 2025-03-20 | Home Office | SAVE15 | 15% |
| ben@example.com | Ben | 2025-03-10 | Wellness | SPRING10 | 10% |
This is your dynamic data source — every row will drive one personalized email.
You can even filter it by recent activity, cart value, or customer tier.
Step 2: Write Your Offer Email Template in PostSheet
Use merge tags to personalize each message:
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Subject: {{First Name}}, here’s 15% off your next {{Product Category}} order 🎁
Hi {{First Name}},
Thanks again for your recent {{Product Category}} order. To say thanks, here’s a special {{Discount}} discount just for you!
Use code **{{Offer Code}}** at checkout — valid through Sunday.
Let us know if you have any questions, and happy shopping!
– The [Your Company] Team
PostSheet fills in the right values for each recipient. You get scale and personalization.
Step 3: Connect Your Sheet and Launch the Campaign
- Start a new campaign in PostSheet
- Connect your Google Sheet
- Map columns like First Name, Product Category, Offer Code, etc.
- Preview the emails to make sure they look polished
- Send now or schedule ahead of a launch, promo, or seasonal event
Done. You’ve just sent dozens (or hundreds) of high-performing emails in minutes.
Optional: A/B Test Different Offers
Want to experiment with:
- Different subject lines
- Flat-rate vs. percentage discounts
- Call-to-action variations
Just add a column like Subject Line A/B or CTA Variant to your spreadsheet and use PostSheet’s dynamic tags to test messaging at scale.
Track which version performs better — then optimize future sends.
Pro Tips for Offer-Based Campaigns
- 🕒 Add urgency: “Offer ends Sunday” or “Limited to first 50 buyers” works wonders
- 🧪 Personalize by category or behavior: “We saw you liked X, here’s a deal for Y”
- 🎯 Segment your list: VIPs get better offers, new users get onboarding incentives
- 📣 Use clear, bold CTAs: “Redeem Your 15% Off” is better than “Learn More”
- 🔄 Follow up: If they didn’t click, resend with a new subject line or reminder
Final Thoughts: Offers That Convert — Fast
You don’t need to over-engineer your marketing stack to run effective promotions. A clean spreadsheet, a thoughtful message, and PostSheet’s automation engine is all it takes.
More relevant emails. Higher click rates. Happier customers. And way less busywork.
Want to try it yourself?
Start sending personalized offers with PostSheet →
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