How to Send Personalized Emails in Bulk Without Coding (The Easy Way)

Sending personalized emails at scale used to mean one of two things:

Manually copying and pasting messages (time-consuming and soul-sucking), or
Investing in complex tools or CRMs that require a learning curve you don’t have time for.

But what if you could send hundreds—even thousands—of personalized emails using just a Google Sheet and a simple tool that does all the heavy lifting?

Let us introduce you to your new favorite time-saver: PostSheet.

In this guide, we’ll show you exactly how to send personalized emails in bulk—without writing a single line of code, and without sacrificing the human touch your messages need to stand out.

Why Personalized Bulk Email Matters

Let’s face it: mass emails don’t work like they used to. People can spot a generic, templated message from a mile away. If you want replies (and results), your emails need to feel personal—even if you’re sending hundreds of them.

Personalization is what gets opens, clicks, and conversations started. But doing that manually? Totally unsustainable.

That’s where PostSheet comes in. It helps you scale personalized outreach using the data you already have sitting in a spreadsheet.

Step 1: Organize Your Email List in Google Sheets

Start with a basic Google Sheet. Each row should represent a contact, and each column should represent a piece of info you want to include in your email.

Here’s a simple setup:

Email	First Name	Company	Role
sarah@example.com	Sarah	Finovo Inc	Head of Ops
david@example.com	David	ScalePath	Founder

Even just a first name and company name is enough to personalize your emails and make them feel like they were written just for that person.

Step 2: Write Your Email Template

In PostSheet, you’ll create a reusable template that pulls in the info from your spreadsheet. You’ll use variables like {{First Name}} and {{Company}} to personalize each message.

Here’s a real-world example:

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Subject: Quick idea for {{Company}}

Hi {{First Name}},

I’ve been chatting with a few folks in operations at companies like {{Company}}, and a common theme keeps coming up: staying efficient without burning out the team.

I’ve got a quick idea that could help—mind if I send over a few details?

Best,

[Your Name]

Every contact on your list will get their own version of this email, automatically filled in with their details.

Step 3: Connect Your Sheet and Launch the Campaign

Here’s the fun part. In PostSheet:

Click “New Campaign” and choose Google Sheets as your data source.
Authorize access and select the spreadsheet you just set up.
Map your spreadsheet columns to the correct template variables.
Review the preview for each email (PostSheet shows you exactly what each message will look like).

Once everything looks good, you can send the emails immediately or schedule them for later.

You can send through your existing email account (like Gmail or Outlook), so the emails land in inboxes just like a 1:1 message.

Step 4: Track Opens, Clicks, and Replies

PostSheet gives you simple email analytics so you can see how your campaign is performing:

Who opened your email?
Who clicked a link?
Any delivery issues?
Who replied?

This is super useful if you’re doing outreach, promoting something, or following up on event signups.

What Makes This Better Than Other Tools?

✅ No code: No need to hire a dev or learn how to use APIs.
✅ No bloat: You don’t need a full CRM or marketing automation platform.
✅ No spammy-looking emails: Since the emails come from your real email address, they look natural and get better deliverability.
✅ No manual work: Once your template and sheet are set up, it’s just click and go.

Use Cases That Work Really Well

Sales outreach: Personal messages that don’t sound like templates.
Recruiting: Reach out to candidates with customized job details.
Client check-ins: Send bulk updates that still feel personal.
Event follow-ups: Thank attendees with their name and feedback details.
Partnership emails: Reach out to potential collaborators or affiliates.

Basically, if you’re sending the same message to a lot of people—but want it to feel personal—PostSheet is your new best friend.

Tips to Maximize Your Results

Use their name early in the email – it grabs attention.
Be specific – mention something relevant to their company, role, or industry.
Keep it conversational – nobody wants to read a sales script.
Test your subject lines – open rates live or die here.
Don’t overdo it – keep personalization simple and authentic.

Wrap-Up: Send Better Bulk Emails in Minutes

If you’re still doing email outreach the hard way, it’s time to upgrade. With PostSheet and Google Sheets, you can send real, personalized emails in bulk—without stress, setup headaches, or subscriptions to overly complex software.

It’s the fastest way to get replies, build relationships, and move your projects forward.

Try it free today → postsheet.com