If you’ve ever spent hours copying and pasting the same email to a list of contacts, you’re not alone. Whether you’re running a small business, doing cold outreach, or sending event follow-ups, repetitive emails can eat up your entire day.
But here’s the good news: if your contacts live in a Google Sheet, you’re just a few clicks away from sending personalized emails to everyone on that list—automatically.
In this post, we’ll walk through how you can use PostSheet + Google Sheets to automate your email campaigns (no coding, no fancy software, and no stress). Let’s dive in.
Why use Google Sheets to automate emails?
Google Sheets is where most of us already organize contact lists, leads, event RSVPs, and customer data. So instead of exporting that data into another tool or CRM, why not just send emails from the sheet itself?
Here’s why it’s a game-changer:
- 🕒 You save a ton of time — no more copying and pasting.
- ✉️ Your emails are personalized — every message can feel 1:1.
- 🧰 You don’t need to learn anything technical — if you can use a spreadsheet, you can do this.
- 💸 It’s affordable — especially compared to bloated CRMs or cold outreach tools.
Step 1: Set up your spreadsheet
First, open Google Sheets and create a simple table with all the info you want to include in your emails. At the very least, you’ll want:
- Email address
- First name
- Company
- Anything else you want to personalize (like product name, meeting date, job title)
Example:
| First Name | Company | Product | |
| jane@example.com | Jane | Acme Co. | CRM Suite |
| mike@example.com | Mike | Bolt Tech | Analytics+ |
That’s it. Nothing fancy needed.
Step 2: Write your email template in PostSheet
Head over to PostSheet and click “New Template.”
This is where you’ll write the actual email, but instead of hardcoding names or companies, you’ll use smart placeholders like {{First Name}}, {{Company}}, or any other column headers from your spreadsheet.
Here’s an example:
css
Copy
Subject: Helping {{Company}} move faster
Hey {{First Name}},
I came across {{Company}} and thought you might be exploring tools like {{Product}}. I’d love to share how PostSheet could help save your team a few hours every week.
Want to hop on a quick call?
Cheers,
[Your Name]
Each person gets their own version of this email—completely personalized.
Step 3: Connect your Google Sheet
Back in PostSheet, create a new campaign and choose Google Sheets as your data source.
- Connect your Google account (this only takes a second)
- Select the spreadsheet you created
- Map each column to the right placeholder in your email
PostSheet will instantly generate a preview for each email based on your sheet. It’s super satisfying to see your list turn into a clean set of ready-to-send messages.
Step 4: Hit send (or schedule it for later)
Once you’ve double-checked your template and previews, you’re ready to go. You can send the emails immediately, or schedule them to go out at a later time.
You can send through Gmail, Outlook, or even your own SMTP provider. And because the emails come from your own email account, they don’t feel like mass messages—they look like real 1:1 outreach.
Step 5: Track results and improve
After your campaign goes out, PostSheet gives you simple but useful analytics: opens, clicks, bounces, and more.
You can use that data to tweak your subject lines, improve your content, or segment your list next time around. The more you iterate, the better your results get.
Quick tips to make your emails hit harder
- Segment your list: Sending to 50 startup founders? Say so. Targeting HR folks? Adjust the message. Personalization isn’t just about name fields.
- Short and sweet wins: People scan, they don’t read. Keep it clear, quick, and helpful.
- Test subject lines: Even a small change can double your open rate.
- Avoid spam triggers: No ALL CAPS or “Buy Now!!!” vibes. Keep it human.
Real example: Saving time on cold outreach
Let’s say you’re a freelancer reaching out to potential clients. You’ve got a list of leads in a spreadsheet and want to send each one a friendly intro.
With PostSheet, you can upload that sheet, write a single email, and hit send. Boom—dozens (or hundreds) of personalized emails go out in a few minutes. And they sound like you wrote each one individually.
What used to take hours now takes 10 minutes—and you can repeat it whenever you want.
Wrap-up: Turn your spreadsheets into smart campaigns
If you’re already using Google Sheets to manage contacts or leads, you’re 90% of the way there. PostSheet just helps you unlock the last part: automation.
No more busywork. No more repetitive emails. Just fast, easy, personalized messages that land in inboxes and actually get read.
Want to try it for yourself?
Sign up for free on PostSheet and start sending smarter emails today.
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