In today’s fast-paced digital world, businesses need tools that are both powerful and easy to use. For marketers, solopreneurs, and small business owners, one of the biggest time drains is manually sending emails. But what if you could automate personalized email campaigns straight from Google Sheets—without learning to code or paying for an expensive CRM?
That’s exactly what PostSheet makes possible.
In this blog post, we’ll walk you through how to automate your email campaigns using Google Sheets and PostSheet, saving hours each week while increasing personalization and deliverability.
Why Automate Emails from Google Sheets?
If you manage customer lists, leads, or event registrations, chances are you’re already using Google Sheets. Now imagine being able to send tailored, dynamic emails directly from that spreadsheet—without copy-pasting a single message.
Here’s why people love this approach:
- ✅ Time-Saving: No more manual follow-ups.
- ✅ Scalable: Send hundreds or thousands of emails at once.
- ✅ Personalized: Each message is tailored with variables like name, company, or deal stage.
- ✅ No-Code: Anyone who can use a spreadsheet can use PostSheet.
Step 1: Set Up Your Google Sheet
Start by creating a Google Sheet with the data you want to use in your emails. At a minimum, include:
- Email
- First Name
- Company
- Any other custom fields like Product, Meeting Date, etc.
Here’s an example:
| First Name | Company | Product | |
| jane@example.com | Jane | Acme Co. | CRM Suite |
| mike@example.com | Mike | Bolt Tech | Analytics+ |
This sheet acts as your dynamic email database.
Step 2: Create Your Email Template in PostSheet
Log into your PostSheet account and create a new email template.
Your email can include dynamic variables using double curly braces. For example:
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Copy
Subject: Ready to take {{Company}} to the next level?
Hi {{First Name}},
I noticed that {{Company}} is exploring tools like {{Product}}. I’d love to show you how PostSheet can help automate your workflow and save your team hours every week.
Let me know if you’d like to see a quick demo!
Best,
[Your Name]
PostSheet will automatically insert the right values from your spreadsheet into each message.
Step 3: Connect Your Google Sheet to PostSheet
Inside the PostSheet dashboard:
- Click “New Campaign”.
- Choose “Google Sheets” as your data source.
- Authenticate your Google account and select the sheet you just created.
- Map your spreadsheet columns to the corresponding template variables.
PostSheet will pull in each row of your spreadsheet and preview how the personalized email will look for each recipient.
Step 4: Send or Schedule Your Emails
Now that everything’s set:
- Choose whether to send now or schedule for later.
- Select your email provider (PostSheet integrates with Gmail, Outlook, and SMTP).
- Hit Send, and watch the magic happen.
Each recipient gets their own personalized email, directly from your connected account—so it looks natural, not like a bulk blast.
Step 5: Track Performance and Iterate
Once your campaign is live, PostSheet gives you valuable analytics, such as:
- Open rates
- Click-through rates
- Delivery status
- Bounce reports
This data helps you refine your subject lines, improve personalization, and boost conversion over time.
Pro Tips for Success
- Use segmentation: Group your list into segments based on stage, industry, or location.
- A/B test subject lines: Small tweaks can have a big impact.
- Keep it short and relevant: Personalized doesn’t mean long-winded—get to the point quickly.
- Avoid spammy language: PostSheet helps with deliverability, but be mindful of trigger words like “Buy now” or “Free!!!”
Real-Life Use Case: Cold Outreach Made Easy
Let’s say you’re a consultant looking to book discovery calls. You have a list of prospects in a Google Sheet with their names, companies, and pain points. Using PostSheet, you can instantly generate hundreds of personalized cold emails with one click.
What used to take a week now takes 10 minutes—and your outreach sounds like it came from a human, not a bot.
Conclusion: Unlock the Power of Automation
If you’re stuck in the cycle of manually sending emails, it’s time to level up. With Google Sheets + PostSheet, you get the power of automation without the learning curve of complex tools. It’s fast, affordable, and scalable—perfect for teams of any size.
Ready to get started?
Try PostSheet for free and see how simple automated email campaigns can be.
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